BAACHEE BRAND KIT
baachee.ai

WHAT IS HERE
  logo/       The mark and the full lockup, SVG and PNG, on-light and on-dark.
  wordmark/   "baachee." SVG and PNG, on-light and on-dark.
  mascot/     Baachee the cat and the four yarn balls, SVG and PNG.
              baachee-cat-on-dark-1024.png carries a cream edge for dark backgrounds.
  seals/      AI costs in check and 25+ years, SVG and PNG.
  banners/    Social and everyday images at exact size: LinkedIn cover, X header,
              Open Graph, email signature, square, story, portrait, Built with Baachee,
              video call background, presentation title slide, and an animated GIF and MP4.

All text in the SVG files is outlined, so no font needs to be installed.
PNG files have transparent backgrounds, except the banners.

CLEAR SPACE
  Keep a margin of at least half the height of the mark on every side of the
  mark, lockup and wordmark. No type, edge or image inside that margin.

MINIMUM SIZE
  Mark        16 px / 5 mm wide
  Lockup      150 px / 30 mm wide. Smaller, use the mark or the wordmark.
  Wordmark    64 px / 15 mm wide
  Seals       64 px / 15 mm wide
  Baachee     64 px / 15 mm wide

DO
  Use on-light files on cream, sand or white, and on-dark files on ink.
  Keep the single orange accent: the small square in the mark, the full stop in the wordmark.
  Write the name as Baachee in text, and lowercase only as the logo.
  Use the files as they are, and scale them in proportion.

DON'T
  Don't redraw, recolour, stretch, rotate, outline or add shadows to the logo.
  Don't set the wordmark in another font or drop its full stop.
  Don't put the logo on busy photos or on colours where it loses contrast.
  Don't dress Baachee in other artwork, change the markings, or give Baachee new words.
  Don't use any of this to suggest Baachee endorses or made something it did not.

COLOURS
  Ink #221f20   Cream #f5efe3   Sand #ebe2cf   Orange #fc6132
  Mustard #eba801   Lilac #c47cc4   Olive #d7c04c

TYPE
  Baachee Grotesk for type, Baachee Mono for small labels.
  Both are derived from Martian Grotesk and Martian Mono by Evil Martians,
  under the SIL Open Font License 1.1. The font files are not in this kit.
  https://github.com/evilmartians/grotesk
  https://github.com/evilmartians/mono

RIGHTS
  The Baachee name, logo, cat and artwork belong to Baachee. Use them to talk
  about Baachee, not as your own brand. The typefaces belong to their makers.

QUESTIONS
  admin@baachee.ai
