Privacy · updated 16 October 2026
Privacy
Who we are
BAACHEE, KvK 42082560, BTW NL005480691B03. Address: to be confirmed. Privacy contact: to be confirmed.
What we collect and why
- Demo booking: name, email, meeting type, hosts, date and time. To schedule and confirm the call (Art. 6(1)(b) GDPR).
- Interest form: name, email, company, interest and message. To reply to you (Art. 6(1)(b)).
- Analytics and marketing: only with your consent (Art. 6(1)(a)), through Google Tag Manager, which loads Google Analytics and Google Ads. We count page views and a few events (a booked demo, a sent form, clicks on product demos and calls to action) without your name, email address, phone number or address. Change it any time in Cookie settings. Every cookie is listed in our cookie statement.
- Site statistics and speed: Vercel Web Analytics and Speed Insights count page views and measure loading speed without cookies and without identifying you; visits are aggregated and not linked across days (legitimate interest, Art. 6(1)(f)).
- Language choice: when you switch between English and Dutch, a small cookie remembers your choice for a year. It is needed to show the site in your language and holds nothing else.
- WhatsApp: if you choose it, WhatsApp processes the chat under its own privacy policy.
- Hosting logs: IP address and request data, to keep the site secure (Art. 6(1)(f)). Your approximate country is used once to pick the site's language.
Who processes it
Vercel (hosting), database provider, Google Workspace (email), and Google (Google Ireland Limited) only after your consent: as our processor for Google Tag Manager and Google Analytics, and for Google Ads measurement and remarketing under Google's advertising terms. Transfers outside the EU rely on the EU-US Data Privacy Framework or standard contractual clauses. Each service is described on our AI & data page.
How long we keep it
Booking and form data: retention period. Your cookie choice is kept in a cookie for 6 months, or until you change it.
Your rights
Access, correction, deletion, restriction, objection, portability and withdrawing consent. You can also complain to the Autoriteit Persoonsgegevens.