Marketing attributionMarketing and search
Attribution
Working out which ads, emails or posts actually led to a sale, and how much credit each one gets.
In the workshop
Asking each new customer at the counter how they heard of you, and keeping a tally behind the till.
In your business
A bed maker sees that one sale began with an Instagram ad, continued with a Google search and closed after a newsletter, and decides how to split the credit before shifting the ad budget.
https://www.baachee.ai/ai-glossary/attribution
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