Trust and safety
Deepfake
An AI-made or AI-altered video, voice recording or photo that makes a real person seem to say or do something they never did.
In the workshop
A forged signature on a work order, good enough that nobody thinks to question it.
In your business
The bookkeeper gets a call in what sounds exactly like the owner's voice asking for an urgent payment to a new account, which is why calling back on a known number is worth the minute.
https://www.baachee.ai/ai-glossary/deepfake
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