Marketing and search
Personalisation
Showing each customer content, offers or messages that fit them, based on what they have bought or looked at. Because it uses personal data, the GDPR applies.
In the workshop
Setting the jig to each customer's measurements, instead of making every chair the same height.
In your business
Someone who just bought a bed gets an email about matching mattress protectors, not about garden furniture.
https://www.baachee.ai/ai-glossary/personalisation
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