Server-side taggingMarketing and search
Server-side tracking
Measuring visits and sales through your own server, the computer behind your website, instead of only in the visitor's browser. You decide what goes to Google, Meta and others, and consent rules still apply.
In the workshop
Every outgoing parcel passes your own packing table first, so you decide what goes in the box before the courier takes it.
In your business
A webshop sends its sales from its own server to Google Ads and Meta, leaves out what those platforms don't need, and sees more complete sales figures in its ad accounts.
https://www.baachee.ai/ai-glossary/server-side-tracking
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